蕃邦第178週

No News

蕃邦第177週

藝術(品)大概是人造物中唯一 Sensibility 等於它的 'Functionality' 吧
因此我們可以純粹的去覺得它: 美/醜 樂/鬱 喜歡/不喜歡 ...

同理 為設計而造型 天然物外; 人造物 我看藝術(品)

蕃邦第176週

Design-Driven Innovation by Roberto Verganti, 2009:

Culture is one of the most precious gifts of humanity.
Often, however, this gift remains unharnessed. Management theories do not help us unleash it. Rather, they often suggest that people hide it. The innovation tools, analytical screening models, and codified processes that experts recommend are typically culturally neutral or even culture averse. When innovation is purely technical (such as when it optimizes an existing feature), these methods may work well. However, when a firm wants to radically innovate the meaning of products and propose new reasons why people could buy things, these culturally neutral methods fail miserably.

這就是為何台灣設計學術界做了一堆感性工學,認知差異等研究卻無助增加產品的'文化'(或說人性)衝擊面. 有句玩笑話是說Apple 公司從不做市場調查, 他們老闆 Steve 都是站在鏡子前問自己'我想要甚麼'.

我 曾發展並使用系統化的方法評估產品與設計. 現在, 慶幸自己搞的是設計與藝術研究創作. 它的畢業資格, 不要n幾篇學術文章發表, 不要得多少獎. 只有一條: 'Be able to justify the claim of the work making an artistic contribution of culturally substantial significance.'

蕃邦第175週

一邊看著 Tim Brown 那篇在 June 2008 | Harvard Business Review 的文章 'Design Thinking' 一邊想到前陣子一位科學家朋友Walker 說; 他很掙扎要買HTC還是Apple.

買 HTC就是愛台灣啦!! 可是他說設計太醜買不下去. 我說他實在太像我了, 我曾經在燦坤掙扎一個小時最後還是買了比較貴的Sony USB. 唉~情何以堪呀! 有心人想愛台灣有時也很難愛. 當一個科學家都想要'美'的產品的感性慰藉時, 你會開始懷疑商務人士是不是真的就喜歡連外表都很商務又幹練的'商務手機'?

我曾看到一篇文章說到HTC的設計頭頭說唉鳳 光溜溜的像西瓜子一樣滑, 不好拿. 我猜這是為什麼大多數HTC手機都採用皮革漆, 殊不知皮革漆用久後或刮到會變得很醜~很醜~醜到像地獄(as ugly as hell). 作為一個消費者, 其實我很避免選用有皮革漆的產品. HTC 用皮革漆的做法顯得一廂情願並背離最基本的使用者感受. 再者, '唉鳳光溜溜的像西瓜子一樣滑'這樣的陳述不知道是不是設計師為求突破敵方產品弱點而'雞蛋裡挑骨頭'的不客觀評估下的產物. 我周遭有多少朋友使用唉鳳? 從沒聽過有人說它滑, 不好拿. 同樣, 是不是HTC 實驗室裡'嚴謹而科學'的分析/評估. 背離了日常生活中人與人間討論產品那種用眼睛看, 耳多聽與使用經驗分享的那種不加思索最本能最直接的互動與反饋?

另外, 我忽然想到關於'產品的性別歧視', 我覺得HTC手機很'Business-look' 也很'男性化'. 我可以更誇張的說這堆手機就是'公的', 它們真的雄性到不行了. 別忘了最基本的人類'兩性'. 單性化的品牌絕對不'人性'! 我必須恨鐵不成鋼的這樣建議HTC. 反觀唉鳳, 我不多說, 大家去問朋友就好, 有人覺得它性別歧視嗎?

最後 這篇文章不是打手槍 自打自爽
我敬愛與深感佩服的那位HTC朋友 你會知道的 我是愛之深所以責之切啊!

補充:
HTC 說唉鳳光溜溜的像西瓜子一樣滑. 但是否忽略HTC 一系列黑的機子光用看的就像黑亮的西瓜子.
唉~蘋果 摸起來像西瓜子. HTC 長的像西瓜子.

蕃邦第174週

What is different about Art & Design PhDs? John Z Langrish, 2007

A key difference between Art and Design and the rest ought to be a concern with things
visual. There could be a fascinating conference on visual questions, visual methods and
visual evidence but it has not happened.
If a PhD involves a thesis/argument then visual evidence is something that could be used
to communicate and even convince other people. In effect, if someone does not believe
you, and ‘well look at that’ does convince them, then what you have shown them is visual
evidence.
Some of the questions that could be the basis for Art PhDs are questions of the form what
do artists do, how do they do it, why and with what result?
To some people, this is the start of a discussion about practice based PhDs but as already
claimed, the only practice that really matters in a PhD is the practice of research. This is
not the same as saying that professional practice cannot be the SUBJECT of research;
this is quite different from awarding a degree FOR practice.
Now, of course, professional practice can be the subject of PhD type research in many
academic areas. A management PhD can involve studying the practice of management
and finding out something about how it is actually done, how some managers are ‘better’
than others, how managers are affected by changes in legislation, new technology etc etc.
A PhD in law could involve finding out about the practice of law and so on. This is a
perfectly good model for Art and Design PhDs. People have obtained PhDs for finding out
about what practitioners actually do. In graphic design, for example, there have been
PhDs on the use of drawing by graphic designers and on how designers select a particular
form of visual material for inclusion in a poster, package or pamphlet.
The above examples all involve finding out about other peoples practice. There is a
special form of PhD that involves finding out more about professional practice by involving
the researchers own practice in the research. There is nothing unusual about this and
such PhDs are not singled out as being ‘practice based’; they are sometimes called action
research, which roughly means doing something and finding out what happens. So a
production manager might alter the method of production in the factory under carefully
controlled conditions and observe the results. A social worker or a teacher could carry out
a carefully designed study of their own way of working together with finding out the results
of changing things.
Thus a member of staff involved with teacher training obtained a PhD from a careful study
of the effects of changing the basis of training from being college based to being school
based.
Given that it is clearly possible for a practitioner in other areas to gain a PhD for a study of
practice (gathering evidence to answer a question that provides new knowledge about
practice), why are some people still making a fuss about practice based PhDs?


Full Text: http://web.mac.com/intuitive/DART/past_events_files/Langrish%20J%20What%20is%20a%20PhD%2007.pdf

蕃邦第172 & 173週

最近有兩比賽要投

http://www.cgs.vic.edu.au/agendo/

2011Yering Station Sculpture Exhibition and Awards

我要得獎!!!!!!!!

 Lysterfield Lake

蕃邦171st Week-如果要拍出童話風的婚紗照，最想變身成為哪個童話故事主角？

相信每個女孩

都有幻想過自己

有天會成為童話故事裡的公主

住在那漂亮的城堡裡

穿著漂亮的衣服與鞋子

等待著心目中的白馬王子

而童話故事裡的灰姑娘

我最喜歡

因為灰姑娘代表

就算平凡的我們

只要相信

有一天也可以變成童話故事裡的公主

然後跟自己的王子創造屬於自己的童話故事！

我有參加瑪莎LiLi《彩虹童話祭》主題活動，大家快去看看! 

瑪莎LiLi婚紗 - http://www.masalili.com.tw